Gianmarco Gamberini (in the photo) president of Sva Group. How much is the arrival of Chinese brands impacting the Ravenna market?
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“The impact on the local market is undoubtedly very strong.”
Can we talk about a boom?
“Let’s say we record continuous new models arriving every month and extremely competitive prices, which immediately capture customers’ attention.”
Who is the typical customer entering the dealership to ask for a Chinese car and which brands attract the most interest?
“To date, the most popular brands in our showroom are Geely and Zeekr. The modern customer who comes to us is super informed, knows exactly what they want to buy, and looks for the right balance between high quality and a strongly competitive price.”
Besides the competitive price, what are the main factors that convince motorists to overcome skepticism towards these new brands?
“The initial skepticism, two years after the first debuts, can be said to be almost gone. Motorists fully recognize the production quality and the fact that established and structured dealerships stand behind them instills great confidence in customers.”
Considering the issue of warranties and the durability of used cars over time, do you think this is a temporary boom or a presence destined to consolidate?
“We are facing a presence destined to consolidate over time. With purchase prices roughly between 25,000 and 40,000 euros, the cars will not undergo major depreciation, also because they are latest-generation vehicles in terms of technology and equipment.”
Which brands does SVA Group offer?
“We were pioneers starting already in spring 2023 with Sportequipe and ICH-X, then expanding the activity to two other locations between Savignano and Bologna. To date, we are also official agents for the Geely and Zeekr brands for Ravenna and Forlì, but there will be more news soon.”
