San Benedetto del Tronto (Ascoli), July 13, 2026 – He managed in a few minutes to get what he had been looking for years: visibility. Those who know, or have learned to know, Giuseppe Barboni, 38 years old, know it well. Because the new Vannaccian, Greco-Roman wrestling athlete, and protagonist Saturday night on the waterfront of San Benedetto del Tronto of the beating of a man who was blocking traffic, lives on clicks. For years he has been sending continuous press releases to local and national newspapers, even managing to have articles published with personal profiles that, in fact, show strong inconsistencies.
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Luxury entrepreneur or braggart? His companies appear to have no employees
He defines himself as a “luxury entrepreneur”, but just consulting the company records reveals a very different reality: until a few weeks ago his two companies had no employees and had not filed financial statements; one of these, moreover, exactly matches his residential address in San Benedetto. Even the contacts on the phantom Luxury Private Group website lead to inactive numbers. The mythological narrative of his path does not stop here: he managed to have it written that he graduated with honors, when in reality his grade in International Political Science at Link University is much closer to the minimum than the maximum.
An online profile between dinners with VIPs and gala evenings
But in a world that feeds on appearances, Barboni has been skillful in building an envied online profile, suspended between dinners with Hollywood VIPs and gala evenings. A house of cards that however crumbles as soon as you try to go a little deeper. Even the past has shadows.
Turbulent family affairs
He had legal troubles following a family matter that had led to judicial channels for mistreatment and house arrest, then resolved without convictions after the father’s step back; a matter that Barboni junior has always dismissed by reversing the roles and defining himself as the victim of the parent.
Not a candidate from the local right, he ran alone for the Municipality with the ‘Zero Tolerance’ list
In recent months he tried the political card, trying to run for mayor of San Benedetto. After proposing himself in every way to the local right, he decided to run alone launching the “Zero Tolerance” list. An electoral campaign carried out with theatrical blows, culminating in the clumsy attempt to even use the Church leaders in his favor.
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The warning from Cardinal Pietro Parolin
The Vatican Secretary of State, Cardinal Pietro Parolin, was in fact forced to warn him and publicly dissociate himself from him. Barboni had approached him at the end of a private dinner managing to get a video greeting for the citizens of San Benedetto, then projecting the footage at a press conference passing it off as a political endorsement. In the end, realizing he did not have a team ready to support him and unable to complete even a list, he had to give up.
With the tricolor sash at La Zanzara
On Facebook, however, his profile still reads “Mayor of San Benedetto del Tronto” and it is with the tricolor sash – worn without any title – that he appeared on the microphones of La Zanzara, proving over time to be a perfect champion of verbal brawls.
A premeditated beating?
There are those who whisper that behind the video of Saturday’s beating there is a premeditated plan, or that Barboni deliberately let himself be filmed to climb the algorithms and go viral. However, there is no certain evidence.
Giuseppe Barboni struck by General Roberto Vannacci (whom he is now trying to ‘court’)
For a few months the man has been struck by General Roberto Vannacci and, after meeting him on several occasions, he is trying in every way to get into his good graces ahead of the next national electoral appointments. On Wednesday, July 15, the leader of Futuro Nazionale will be at Shada in Civitanova: it will be the ideal occasion to see how the MEP will react to the video of the beatings in San Benedetto.
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