Bologna, September 5, 2026 – “This morning I spoke with the CEO of Ducati Motor Domenicali, agreeing on a path that will allow us to safeguard such an important company, a symbol of Made in Italy, of which we are all proud.”
Writes on social media the Minister of Enterprises and Made in Italy, Adolfo Urso. According to Volkswagen’s new 2030 plan, in fact, Ducati could be sold in whole or in part.
“Also on this occasion, which moreover confirms the value of the company, which many envy us, we will make the best use of the tools at our disposal – continues Urso – so that this national asset can continue to represent us with its extraordinary sporting, technological and market successes, an example of excellence and quality.”
The request of President de Pascale
Yesterday it was the President of Emilia-Romagna, Michele de Pascale, who wrote to Urso to request a dedicated table on the future of the Borgo Panigale company, in light of the Volkswagen crisis. Just as the 100 years of the Rossa of Borgo Panigale are being celebrated.
“Activate a discussion table on the future prospects of Ducati Motor Holding, to safeguard one of the most well-known and prestigious expressions of Made in Italy in the world,” an integral part “of the industrial history of Bologna and Emilia-Romagna,” said de Pascale.
“Although these are pieces of information that are not currently officially confirmed by the Volkswagen group and which we therefore consider necessary to verify directly with the ownership – de Pascale emphasized – the relevance of the rumors that have emerged in the context of a formally initiated reorganization process makes, in our opinion, a timely involvement of Italian institutions appropriate.”
For the President of the Region, Ducati “is not an industrial shareholding like the others,” but represents a synthesis of excellence between manufacturing, innovation, design and industrial culture, enriched by a sporting dimension of extraordinary international prestige.
The Volkswagen plan
The German car manufacturer approved the other evening a document aimed at cutting costs to respond to the aggressive competition from Chinese manufacturers in Europe and China. In addition to cutting 100,000 employees, an unprecedented reduction in staff in recent history, the strategy involves reducing Volkswagen’s portfolio of holdings by about one third. Management would have in particular labeled as sellable, in whole or in part, 750 shares out of the more than 2,000 held by Volkswagen.
The list would include Europcar, destined for stock market listing, and Ducati, which could be sold in whole or in part: the German group would have already begun to notify investment banks of management’s intention to enhance the motorcycle manufacturer of Borgo Panigale.
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