The beach is tempting for the giants: Gruppo Sgr, Algida, and foreign funds ready to invest in large bathing establishments

The beach is tempting for the giants: Gruppo Sgr, Algida, and foreign funds ready to invest in large bathing establishments

Rimini, September 10, 2026 – No to maxi beach establishments. They will attract the giants.” This is one of the objections with which Confcommercio, Federalberghi, Federcooperative and others reject the possibility, included by the Municipality of Rimini in the new beach plan, of creating macro-aggregations and merging 8 or more beach clubs and (at least) a beach restaurant or bar into a single concession.

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La spiaggia di Rivazzurra e i maxi stabilimenti
The beach of Rivazzurra and the maxi establishments

There is time until September 18 to submit expressions of interest

At Palazzo Garampi, the deadline has been set until September 18 to submit expressions of interest for macro-aggregations. And even if the projects that arrive “will not be binding,” the Municipality’s strategy is clear: to encourage the creation of maxi establishments in the name of “a true redevelopment” of the beach. There are several macro-aggregation projects.

The risk is that behind certain projects there are large external financial backers

One will be the one presented by Le Spiagge Rimini, the consortium that already brings together 13 establishments and of which Mauro Vanni, president of the cooperative of the bathers of South Rimini, is a member. But the Municipality will also receive projects from Rivazzurra village and others. For Sib, the bathers’ union of Confcommercio, there is a risk that behind certain projects there are “large external financial backers.” It is the same danger raised by Patrizia Rinaldis, president of Federalberghi, and by Confcooperative.

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Some large groups have already moved: here’s who

Indeed, some large groups have already moved. It is no secret that Vertical Sgr, a company controlled by the Sgr group operating in the field of public and private construction and green technologies, is closely following the projects of some maxi establishments. There have already been meetings between the technicians of the Sgr company and the beach entrepreneurs. Vertical Sgr could support the bathers in the realization of some macro-aggregations. But the projects have also attracted the interest of other important groups. For some time, in the circles of the bathers, there has been talk of the strong interest of Algida. The ice cream giant could invest in one of the future establishments. It is not the only name in large-scale distribution. Likewise, there would be interest from the French group that has already set its sights on the former Murri colony. But the maxi beach projects also appeal to investment funds: there have already been talks with some bathers. Some companies could directly participate in future concession tenders. For Vanni, “there will always be groups and entrepreneurs with more money than us and ready to step forward for the beaches. That’s why it’s important to join forces and present projects that can win the tenders and promote the true redevelopment of the beach.”

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